We may update this Privacy Policy from time to time to reflect changes to PLUM, our services, the technology we use or our legal obligations. The latest version will be published here on our website and the date at the top of this policy will be updated accordingly. Where appropriate, we may also bring significant changes to your attention.
17. Changes to this Privacy Policy
If you have any questions about this Privacy Policy, would like to exercise your data protection rights or have concerns about how we use your information, please contact: [email protected]
18. Contact us
Our website may contain links to websites or services operated by other organisations. Those organisations are responsible for their own privacy practices. We encourage you to review their privacy information before providing personal information directly to them.
16. Links to other websites
PLUM's services are not available to people under the age of 18.
We do not knowingly offer accounts, bookings or services to under-18s.
15. Under-18s
Depending on the circumstances, UK data protection law gives you rights in relation to your personal information. These may include the right to:
- request access to personal information we hold about you
- ask us to correct inaccurate or incomplete information
- ask us to delete your information in certain circumstances
- ask us to restrict the way we use your information
- object to certain uses of your information, including direct marketing
- request the transfer of certain information to you or another organisation
- withdraw consent where we rely on consent.
These rights are not absolute and may depend on the circumstances and the reason we hold or use the information.
To exercise your rights or ask us a question about your personal information, please contact [email protected]. We may need to verify your identity before completing a request. You also have the right to raise a concern with the Information Commissioner's Office (ICO), the UK's data protection regulator.
14. Your rights
We take reasonable technical and organisational measures designed to protect personal information from loss, misuse, unauthorised access, alteration or disclosure. Access to personal information is limited to PLUM team members and service providers who reasonably require it for the purposes described in this policy.However, no electronic transmission or storage system can be guaranteed to be completely secure.
13. How we protect your information
Some of the technology and service providers we use may process or store information outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps to ensure it receives the protection required by UK data protection law. This may include using countries covered by UK adequacy regulations or appropriate contractual safeguards.
11. International transfers
We keep personal information only for as long as it is reasonably necessary for the purpose for which it was collected.
How long we retain information will depend on the type of information involved, why we hold it and whether we need to retain it to comply with legal, accounting, tax, insurance, regulatory or reporting requirements or to establish or defend legal claims.
Different types of information may therefore be kept for different periods.
We periodically consider whether information remains necessary and, where it is no longer required, will delete, anonymise or securely dispose of it where reasonably practicable. We may retain limited information where necessary to record an individual's preferences, such as a request not to receive future marketing. This approach reflects the UK GDPR's storage-limitation principle. There is no single universal retention period for all customer information, and the ICO advises organisations to justify retention periods according to the information and purpose involved.
12. How long we keep your information
We may share personal information where reasonably necessary with service providers and professional advisers that help us operate PLUM, including booking and customer-management providers, payment processors, website providers, communications providers, analytics and advertising providers, IT providers, accountants, insurers and legal advisers.
Where relevant to PLUM Education, we may also share appropriate information with accreditation, endorsement or professional bodies involved in a programme.
We may disclose personal information to governmental, regulatory or law-enforcement authorities where required by law.
We may also disclose information where reasonably necessary to protect PLUM or another person's rights or safety, investigate suspected unlawful activity, comply with a legal obligation or establish, exercise or defend a legal claim.
If PLUM or part of its business is sold, reorganised or transferred, relevant information may also be disclosed to professional advisers, prospective purchasers or a new owner, subject to appropriate safeguards.
10. Who we share your information with
If you apply to work or teach with PLUM, including through Typeform, we may collect information such as your:
- name and contact details
- CV and employment history
- Pilates or other professional qualifications
- training and certification
- teaching experience
- availability
- references
- insurance information
- right-to-work information
- answers provided during the application process
- correspondence with us.
We use this information to assess your application, verify relevant experience and qualifications, communicate with you and manage our recruitment process. We may retain applications from candidates who are not immediately appointed so that we can consider them for future opportunities. We will only retain this information for as long as we can reasonably justify doing so and will review whether it remains necessary.
9. Recruitment
We may collect additional information from instructors and other professionals who participate in PLUM Education workshops, CPD, teacher training or other professional education programmes.
Depending on the programme, this may include:
- contact information
- existing Pilates qualifications
- professional training and experience
- insurance information or evidence
- attendance records
- coursework or assessments
- assessment results
- feedback
- certificates or records of training completed.
We use this information to administer training, assess participants where applicable, maintain appropriate education records and issue certificates or evidence of completion. Where relevant, information may also be shared with an accreditation, endorsement or professional body connected with a particular programme. Where this applies, participants will be provided with appropriate information about the arrangement.
8. PLUM Education
Our website uses cookies and similar technologies. Some cookies are necessary for the website to operate properly. Others help us understand how visitors use the PLUM website and measure the performance of our marketing.
We use Google and Meta technologies for purposes that may include:
- understanding website traffic and visitor behaviour
- measuring conversions
- understanding how people find PLUM
- measuring advertising performance
- improving our website and marketing
- showing or measuring relevant advertising.
Where required, non-essential cookies and tracking technologies will only be used after you have made your choice through our cookie controls.
You can also control cookies through your browser settings. Disabling certain cookies may affect the way parts of our website operate.
7. Cookies, analytics and advertising
We use third-party providers to help us operate PLUM.
Momence is our booking and customer-management platform. We use it for functions including customer accounts, bookings, memberships, packages, attendance, payments, communications and certain enquiry or lead forms.
We also use Typeform for certain forms and applications and Google Workspace for business communications, documents and administration.
We use Google and Meta services in connection with website analytics, advertising and measuring the effectiveness of our marketing.
When you provide information through these services, your information may be processed by the relevant provider on our behalf or, in some circumstances, in accordance with that provider's own privacy terms.
We may also use providers for website hosting, payment processing, IT services, professional advice and other services necessary to operate PLUM.
5. Momence and other service providers
Where permitted by law, we may use your email address to keep you updated about PLUM, including our classes, memberships, workshops, events, offers, PLUM Education and other services that may be relevant to you. When you provide your details to us, you will be given the opportunity to opt out of receiving marketing communications where required. You can unsubscribe from PLUM marketing at any time by using the unsubscribe link included in our emails or by contacting [email protected]. Unsubscribing from marketing will not prevent us from sending essential service communications, such as booking confirmations, class cancellations, timetable changes, payment information or important updates relating to your account, membership or purchases. Where we rely on the existing-customer soft opt-in, we will only do so where the relevant requirements are satisfied. UK rules require customers to be given a clear opportunity to opt out when their details are collected and in each subsequent marketing message. We do not sell your personal information to third parties for their own marketing purposes.
6. Marketing
Under UK data protection law, we need a lawful basis for using your personal information. Depending on the circumstances, we may rely on:
Contract: where processing is necessary to provide something you have purchased or requested, such as administering a booking, membership, private session, workshop or training programme.
Legitimate interests: where processing is reasonably necessary to operate and improve PLUM, manage our relationship with customers, respond to enquiries, protect our business or maintain appropriate records, provided those interests do not override your rights and freedoms.
Consent: where you have given us permission to use your information for a particular purpose. Where we rely on consent, you can withdraw it at any time.
Legal obligation: where we need to process information to comply with the law.
Where we process health information or other special category personal data, we will also identify an appropriate condition for doing so under UK data protection law. Where we rely on explicit consent, that consent must be clear and affirmative and can be withdrawn.
4. Our lawful bases for using your information
We may use your personal information to:
- create and administer your account
- process bookings and purchases
- provide Pilates classes and private sessions
- administer memberships, packages, credits and waitlists
- communicate with you about bookings, purchases or your account
- help our instructors provide sessions safely and appropriately
- respond to enquiries, feedback, requests or complaints
- operate and improve our studios and services
- understand how our website is used
- measure and improve our advertising and marketing
- administer events and workshops
- operate PLUM Education and our teacher-training programmes
- process applications to work or teach with PLUM
- maintain appropriate financial, insurance and business records
- prevent fraud, misuse or unlawful activity
- send marketing communications where permitted by law
- comply with our legal and regulatory obligations
- establish, exercise or defend legal claims.
3. How we use your information
We collect information directly from you when you create an account, make a purchase, book or attend a session, contact us, provide health information, complete a Typeform, join our mailing list, register for an event or training programme, participate in a survey or promotion, provide feedback, apply to teach or work with us, or otherwise interact with PLUM. We may also receive information through the systems and service providers we use to operate PLUM. These currently include Momence, Typeform, Google Workspace, and Google and Meta services used in connection with our website, analytics and marketing.
2. How we collect your information
The information we collect depends on how you interact with PLUM.
Personal and contact information
This may include your name, email address, telephone number, date of birth, emergency contact details, account details and preferences, as well as other information you choose to provide to us.
Booking and account information
When you create an account, make a purchase or use our services, we may collect information about your:
- classes and private sessions
- bookings, attendance, cancellations and no-shows
- memberships, packages and credits
- purchases and payment history
- waitlists
- account activity
- session preferences
- events, workshops and training programmes.
Payment and transaction information
When you make a purchase, your payment information is processed through the payment and booking providers we use.
We may receive information such as the amount paid, payment status, date and method of payment. We do not ordinarily have access to your complete payment card details.
Health and fitness information
To help us provide our services safely and appropriately, we may ask you to tell us about health or physical information relevant to your participation in Pilates.
This may include injuries, pregnancy or postnatal status, medical or health conditions relevant to exercise, pain, physical limitations, mobility restrictions or other information that may affect your participation.
You may provide this information directly to a member of the PLUM team in the studio or by contacting us at [email protected].
Health information is considered special category personal data under UK data protection law and is subject to additional protections. We only collect and use health information where it is relevant and necessary to provide our services safely, and where required we will seek your explicit consent. Relevant information may be shared with PLUM instructors or team members where reasonably necessary to provide your session safely and appropriately. PLUM does not use health information to provide medical diagnoses or medical advice. The ICO requires organisations processing health information to identify both a lawful basis for processing and an additional condition for processing special category data. It also stresses that organisations should not collect more health information than they genuinely need.
Communications
If you contact us by email, through our website, social media, Typeform, our booking platform or in person, we may retain information relating to that communication. This can include enquiries, requests, feedback, complaints and other correspondence with PLUM.
Marketing information
We may collect information about your marketing preferences, whether you have opted out or unsubscribed from marketing, your interactions with our emails where this information is available, and information you provide through enquiry or lead forms.
Website and technical information
When you visit our website, we may automatically collect certain information about how you access and use it. This can include your:
- IP address
- browser and device type
- operating system
- pages viewed
- referring website or source
- dates and times of visits
- interactions with our website
- approximate location derived from technical information.
We use technologies including Google and Meta services to help us understand website activity, measure the effectiveness of our advertising and improve our marketing.
These technologies may use cookies, pixels and similar tracking technologies. Where consent is required for these technologies, we will seek it through our website's cookie controls.
Photography and video
From time to time, we may take photographs or video at our studios, events, workshops or other PLUM activities.
Where clients are identifiable, we ask for permission separately before filming or photographing them for promotional purposes. Providing health information, making a booking or attending a PLUM session does not in itself constitute permission for PLUM to use your image for marketing purposes.
1. Information we collect
Last updated: 16 October 2026
At PLUM Pilates, we take your privacy seriously. PLUM Pilates operates Pilates studios in Peckham and Islington, London, England.
Where this policy refers to “PLUM”, “we”, “us” or “our”, it means PLUM Pilates. This Privacy Policy explains what personal information we collect, how and why we use it, who we may share it with, how long we keep it, and the rights you have in relation to your information.
This policy applies when you visit our website, create an account, book or attend a session, purchase a product or service, contact us, join our mailing list, apply to work with us, attend an event, workshop or training programme, or otherwise interact with PLUM.
For any questions about this policy or how we use your personal information, please contact us at [email protected].